The Dumbest Guys in the Room

How to build a billion dollar company
with a glass in your hand and your head up your butt

…a memoir in progress

Pure Dumb
Hillbilly Van
Hillbilly Distillery

If Enron were the smartest guys in the room, with their bloated-ego salaries, crooked accountants, Wall Street cronies, and bilked investors,maybe we’d be better off with the anti-Enron guys, who pay themselves peanuts, sell themselves short, wear no socks or ties, and run their business from a bar?

The Dumbest Guys in the Room is the true story of Pure Energy, the public company I co-founded and listed on the Australian Stock Exchange. In 2.5 years (from 2006 to 2009, when the rest of the economy tanked), Pure’s share price increased 40-fold, from $0.20 to $8.25 per share, from million-dollar personal debt to billion-dollar public sale,with one part-time employee, no secretary, and no answering machine.

Founded by four nutcase Canucks and one mad Maori, Pure’s secret was simple: do the opposite, do it hard, and do it from a bar. Imagine Butch Cassidy backed by The Wolf of Wall Street, going toe-to-toe with Enron’s Smartest Guys. Except Butch and his partners have families, mostly troubled kids, and that’s what drives them.

Share a glass with The Dumbest Guys in the Room. And hold onto your hat.

“… the most dangerous parts of spaceflight are the launch, the landing, and everything in between.” – Roberta Bondar, Canadian Astronaut

“Only the stupid need organisation, the genius controls chaos.” – Albert Einstein

“Life’s journey is not to arrive at the grave safely in a well preserved body, but rather to skid in sideways, totally worn out, shouting ‘Holy shit……what a ride!'” – Hunter S. Thompson

“My name is Inigo Montoya. Prepare to die.” – William Goldman

“I did not tell half of what I saw, for I knew I would not be believed.” – Marco Polo